By Katie Wilson

For a hotel which feels like stepping back in time in the most wonderful way, book a stay at The Beaumont.

Built on the site of the former Selfridges car park, The Beaumont is inspired by the grand hotels of the Roaring Twenties, and it’s easy to forget it was actually built in 2014 rather than 100 years ago.

With its Art Deco design, beautiful interiors and service which is second to none, this is five-star hospitality you don’t often see anymore.

We checked into a Mayfair Suite at this central London hotel, which was so impressive we didn’t want to leave.


The Beaumont hotel exterior
The grand entrance to The Beaumont. Credit: Nick Ingram

From the moment we walked through the revolving doors at The Beaumont, there was a buzzy atmosphere about the place – and this was only 3pm on a Wednesday afternoon.

Guests were dressed up to the nines, a pianist was tinkling the ivories in Gatsby’s Room, and it all felt rather fabulous.

Aside from the grandeur of the hotel, the staff were impeccable. From the friendly receptionist who first greeted us and escorted us up to our room to the waiting staff and hotel manager, it was faultless throughout our stay.


The Beaumont hotel lobby London
The grand lobby. Credit: ZACandZAC

As it is 1920s in style, there are Art Deco touches everywhere, from the gold chandelier in Gatsby’s Room to the jazz club style table lamps in the restaurant. Even the toilets are super glam.

The hotel is also full of artwork everywhere you look. Apparently the private owner is a big art lover and what you see in the hallways and bedrooms is part of his own collection.

Although most of the hotel is classic in its design, The Beaumont is very much old meets new. Guests wanting a unique experience can book the Gormley ROOM, a giant architectural creation by artist Antony Gormley which dominates the left side of the hotel entrance.

The Gormley ROOM at The Beaumont hotel
The Gormley ROOM: Credit: ZACandZAC

Outside it is a white modern block, cuboid in its design. Inside, the dark cave-like suite invites guests to enter a different state of consciousness, or at least take a meditative pause. The dark oak-clad bedroom is reached by nine white marble steps separated by a black velvet curtain from the white marble bathroom.

The interior of ROOM is only four metres square but 10 metres high, which feels intimate at body level but open above. This, says Gormley, is to reinforce the feeling of being fully enclosed so the window only gives a view of the sky. At night, the shutters provide total blackout.


The Mayfair Terrace Suite at The Beaumont hotel
The Mayfair Terrace Suite. Credit: The Beaumont

The hotel has 50 rooms plus 22 suites and studios, ranging from Classic Rooms overlooking the gardens or Mayfair rooftops to a presidential suite named after Roosevelt.

We stayed in room 315, a Mayfair Suite, which we were surprised to find is bigger than most London flats.

As we walked in there was a hallway lined with glamorous black and white photographs which led to a grand sitting room with a dining table and plenty of comfy sofa seats.

In the middle of the room there was a mini bar stocked with complimentary soft drinks and Beaumont snacks such as chocolate beans, gummi bears, salted pretzels, smoked almonds and pumpkin seeds. As we pulled out another drawer we found a selection of high quality glassware and a bottle of red wine. There was also white wine, beers, and champagne in the fridge.

Bathroom at The Beaumont hotel
One of the marble bathrooms. Credit: ZACandZAB

All the latest issues of magazines like Vogue, Tatler and CN Traveller were laid out on the coffee table alongside local publications the Mayfair Times and The Mayfarer, which are worth a read.

We especially loved the Beaumont dice and playing cards left out on the side table accompanied by a vintage booklet of card games for guests to play.

Our bedroom had a super king-size bed with a chaise longue at the bottom. While the sliding bathroom doors revealed a huge walk in shower, his and hers sinks, a beautiful circular mirror and big marble bath complete with touches like a bath pillow, bath salts and soft bath robes. There was even underfloor heating.


The Beaumont Gatsby's Room
Gatsby’s Room. Credit: ZACandZAC

The Beaumont recently refurbished its bars and restaurants adding a brand new lounge and outdoor dining terrace.

Inside guests and non-guests are welcome to dine at the Colony Grill Room, the hotel’s glamorous main restaurant, where breakfast is also served in the morning. Expect steaks and dishes such as Cotswolds Chicken with Black Truffle and Monkfish Wellington. A New York style brunch happens on Saturdays from noon to 2.30pm.

Gatsby’s Room is where to head for an aperitif before dinner and has plenty of cosy nooks, a roaring fireplace, bookcases which are actually doors and live piano music to keep guests entertained.

Stop by for Afternoon Tea, which comes in traditional, vegan and gluten free options, and starts from £45pp. Add a glass of fizz from £60pp.

Le Magritte Bar at The Beaumont hotel
Le Magritte Bar. Credit: ZACandZAC

The sandwiches were served first on individual plates and were Smoked Chicken Caesar, Rueben Salt Beef, Smoked Salmon and Cream Cheese and Devilled Egg. This was followed by freshly baked raisin and plain scones and miniature (but larger than average portions) of Boston Cream Pie, Peanut Butter & Jelly Chocolate Macaron, Key Lime & Matcha Religieuse, and the winner for us, Rhubarb Cheesecake.

Later on we headed to the decadent La Magritte Bar for a cocktail or two. The bar specialises in bourbons, American whiskies and guests can smoke Cuban Cigars on the sheltered terrace which overlooks Brown Hart Gardens.

We popped in for a night cap of delicious Chickpea fries washed down with a zesty signature cocktail, La Maitre d’Ecole 1955, which was bright blue and perfectly garnished with lemon. We also sampled an expertly made Amaretto Sour.


Spa at The Beaumont hotel
The plunge pool in the spa. Credit: The Beaumont

Not only are there plenty of eating and drinking spaces at The Beaumont, there is also a luxury spa in the basement of the hotel which is completely decked out in white marble.

Facilities include a sauna, steam room, plunge pool and fully equipped gym. There is also a hairdressing salon and treatments include manicures and pedicures alongside massages, facials and signature Hammam experiences.

Non-guests are also welcome to book a treatment or spa package, which start from £125pp.


Now The Beaumont is on our radar, we can see ourselves regularly popping in for drinks or dinner after a visit to Selfridges or just to escape the hustle and bustle of Oxford Street. What a hidden gem, and the perfect central London stay for those visiting the capital.

Rooms start from £490 a night, including breakfast

Book a stay at The Beaumont hotel here

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